It may be a global brand, but Signarama’s success has been built on local industry knowledge and support, says Kurt Tyack, the franchisor for Signarama Southern Africa. “Our team is committed to helping franchisees to achieve the best results they can.”
This commitment can be seen in the extensive training on offer to franchisees, which Tyack says is the most comprehensive available in the local industry. While training specific to signage is a major part of the programme, more importantly, every franchisee leaves with the knowledge of what it takes to own and operate a successful business
The company’s annual conference is another way in which it supports franchisees. Apart from the training and updates provided by the franchise office support team at the conference, it also gives franchisees the opportunity to learn from their peers. “Who better to learn from than someone else who has been there, done it, got the T-shirt?” asks Tyack.
Signs for the times
The Signarama team understands the importance of brand awareness and the affect it has on their clients’ bottom line. “Signage plays an integral part in the recognition of a brand and, therefore, a quality advisory service and final product is imperative,” says Tyack. “During tough economic times, it is even more important that our clients focus on standing out and getting noticed. This is where Signarama comes in.”
There are currently four franchise formats to choose from – varying from a full store to a smaller express store and a conversion model for independent businesses who can add Signarama’s extensive range of services onto their own offerings.
Among other areas, Signarama has identified Namibia, Mozambique, Bloemfontein, Upington, Kimberley and Vryburg as key areas for expansion in the year ahead, and five new franchisees will be on-boarded in the next six months. There are currently 34 Signarama franchises up and running across southern Africa.