“We are building a business with longevity and our franchise partners will grow alongside us,” explains Franchisor, Tracey Fawell. With many years’ experience in the industry, Fawell launched her first laundry business in 2007, which led to the subsequent development of the Laundry Dynamics franchise programme in 2010. Today there are 12 stores up and running, with the view of quality rather than quantity being critical to the growth of a successful brand.
All Laundry Dynamics stores are conveniently located and easy to access. They feature bright, open layouts which demonstrate the transparency with which business is conducted. “We enjoy the fact that our customers get a view of the professionalism with which their laundry is handled – we refuse to compromise on quality.” Another non-negotiable for Fawell is ensuring that the service and products on offer in her outlets are the best available. “There are few barriers to entry into the laundry industry, so exceptional service can distinguish a successful operator from the next. We achieve this through thorough and ongoing training and efficient hands-on management, and by including extras such as extended business hours and additional services,” she says.
If you’re looking for an opportunity where you can get your hands dirty, be involved in the business, work with staff and gain their respect; along with sticking to the franchisor’s guidance and asking questions when unsure, then Fawell would like to hear from you. “This is a short explanation of what I’ve seen as the best route to success. With franchising the good news is that you don’t have to learn the hard lesson the franchisor has already learnt, which saves a fortune.”