Super Incorporated was born out of the dream and vision of three individuals; who discovered their own superpowers by overcoming personal challenges; and set about creating courses and curriculums to help equip children aged 3-18 to do the same. The franchise team, who together have a background in psychology, teaching and hospitality, have devised three programmes that franchisees can roll out in their agreed area of operation.
Super Kids focuses on life-skills development, the programme focuses on developing emotional, financial, communication and leadership skills. Super Linguists is a first-of-kind programme in South Africa and seeks to lay the foundation for the government’s proposed Incremental Introduction of African Languages policy. The Super Maestros programme aims to make music fun and to help children discover and develop their inherent musical abilities.
A unique position in the market
The franchise team knows that the extra-mural industry in South Africa is highly competitive. “To merely offer another programme would prove fatal,” says Willie Trytsman, Managing Director of Super Incorporated. “Our growth will come from our unique branding and “packaging” of our product. The hype over superheroes will drive our growth as all children want to be superheroes.”
Super Incorporated has enjoyed ever-expanding growth, with the recent opening of two franchisor-owned franchises which brings the total number of franchises to four to in just eight weeks. For entrepreneurs who have a passion for children and who are willing to make a difference in their lives, a Super franchise is an opportunity for those with no formal qualifications (although beneficial); though driven to excel and grow. Full training is offered to franchisees over 3 to 4 days in Pretoria, which focuses on the use of the intellectual property, marketing, reporting, financial management and systems, lesson presentation and so forth. Ongoing support is also provided, and meetings and training sessions are held twice a year.