A’AFRICA PEST PREVENTION founders Joubert Smith and Marelize Labuschagne have turned an essential service – pest control – into a buzzing franchise opportunity for prospective operators.
In 2004, Smith and Labuschagne launched A’AFRICA PEST PREVENTION, a pest and vegetation control company that focuses on inspection, identification, recommendation, treatment and control. Today they have a network of 13 franchisees with an established national footprint in 8 of the 9 provinces.
THE KEY TO SUCCESS
Smith says the brand has earned a reputation for excellent service over the years. The training on offer to franchisees is designed to ensure all franchisees understand the level of service required to build a sustainable business. Operator training covers all aspects of running the business and includes an extensive orientation programme. “This training ensures that standards are high and the service delivery is consistent across the network,” says Smith.
Despite this focus on service consistency, Smith also believes in allowing operators the space to establish their own identities within the brand to allow for personal growth.
MULTIPLE REVENUE STREAMS
Multiple revenue streams are important to any franchise business, and A’Africa Pest Prevention franchisees offer a range of services. “Our multi-disciplined approach towards pest management ensures a diverse portfolio for each franchisee,” explains Smith.
“We are experts in both pest and weed management, and service all pest management markets, including health institutions, retailers, food distributers, factories, private homes, malls, educational institutions, government and semi-government organisations. Pest management techniques include Integrated Pest Management (IPM), web-based quality control system, food safety, health-related pests, nuisance- and structural pests, fumigation and vegetation management.”
Also setting the concept apart from other franchise opportunities is the fact that operators can generate a steady income stream by signing monthly, quarterly and annual pest control agreements. “Long-term, contractually recurring pest control services are a major builder of revenue in a pest control company,” explains Smith.
A FOCUS ON INNOVATION
A’Africa Pest Prevention franchisees use green methods and low- to no-toxicity products, which Smith believes will maintain the brand’s relevance as consumers increasingly demand environmentally-friendly solutions. “We are also constantly on the look-out for new, innovative methods, equipment and techniques for safe pest control to grow our business,” he explains.
The fact that pest control is an essential service is great news for prospective franchisees, particularly during these turbulent economic times. Yet another reason to find out more about this franchise that is creating quite