A first of its kind in South Africa, the Cookie Works concept enables customers at Cookie Works outlets to experience the baking of their own creation of uniquely flavoured cookies, right in front of their eyes in less than ten minutes. With a choice of different flavours of dough, and a variety of mix-ins to choose from, customers are limited only by their own imagination – chocolate marshmallow cookie sandwich anyone? Ricus van der Merwe opened the first store in Stellenbosch in 2014, and the business grew so quickly that soon the Cookie Works factory was set up.
The secret recipe
As a franchise concept, the Cookie Works head office has a passion for people and business. Franchisees become a part of the success story, gaining the knowledge they need to run their own independent operations. Initial franchise training starts with a two-week programme at the Cookie Works factory, where franchisees learn how to bake Cookies Works products, serve customers and get upskilled in the essentials of setting up and running a Cookie Works store. As the sweet delights are accompanied by a menu offering both cold and hot drinks, franchisees will also receive training from the Cookie Works Coffee Partner on how to make an awesome cup of Cookie Works coffee. Once a franchisee has set up their new store, ongoing support and training is on offer throughout their business journey.
Franchises start at R695K, which includes the Cookie Works store and equipment, operations manual, menu and supplier network, as well as the right to use the Cookie Works name and legal documentation and training. If you are an entrepreneur who is passionate about people and creating memorable moments, then Cookie Works is for you. The franchisor is looking for energetic operators who are good team players and who understand the importance of customer service excellence…