Sandwich Baron Franchise

Team up with Sandwich Baron Franchise …and enjoy the taste of success.

The story behind this unique brand

Sandwich Baron was started in Alberton in 1996 by CEO and Franchisor, Sally J’Arlette-Joy. After researching the UK fast food market and recognising the popularity of sandwich shops, her initial intention was for a small sandwich shop. However, demand for the product and concept was so high that it led to a national franchise. J’Arlette-Joy’s hands-on involvement eliminated the drawbacks normally associated with starting a new business, and the franchise system grew to become the biggest player in the sandwich industry in South Africa. Their success is attributed to having very strong owner-run franchisee stores who care about service.

Sally J’Arlette Joy

This year, this much loved and well-known South African brand is celebrating 24 years in business. Sandwich Baron has 39 stores in Gauteng, Mpumalanga, North West and in the Western Cape. The Franchisor owns 8 stores, therefore is always in touch and up-to-date with what is happening on the ground. There are over 200 menu items made up of Sandwiches, French and Footlongs and Wraps. These meal offerings are especially popular for breakfasts, lunches and in-between snacks amongst working people and students. The emphasis is on very fresh, quality and healthy food made on order.

The concept

Its secret recipes are presented as sandwiches, salads, baked potatoes as well as Banting menus. The catering side of the business is very popular and platters are made fresh on order at short notice. Sandwich Baron recently launched the very popular French Taco which consists of a grilled tortilla filled with meat, their magic cheese sauce and chips. Fillings are all South African and based on customers’ favorites. Apart from retail, the stores cater to corporate events and party services.

Sandwich Baron dominates the lunchtime trade with their free delivery concept. Competition in the sandwich business is minimal. Motorbikes are included with the franchise and all deliveries are controlled in-house.

Sandwich Baron was the first food franchise to implement online ordering and over the last 14 years a massive customer database has been built up, which is accessible to their franchisees. Sandwich Baron recognises the advantages of digital avenues, therefore easy online ordering allows for the running of a slick operation. Professional and reliable stock control systems ensure maximum profits.

Despite ups and downs in the South African economy, Sandwich Baron can boast consistent turnovers that continue to grow.

As a result of Sandwich Baron’s free delivery service, potential franchisees are not restricted to opening in high rental shopping centres. Stores can be found in office and business parks where rentals are low. For a food franchise they have the best hours and trade during office hours, closing on Sundays and public holidays.

The franchise cost

The cost of a Sandwich Baron franchise is R620 000 plus VAT for a full turnkey operation. Minimum operating capital required is R350 000. Management Service Fees (MSF) are 6% and the Advertising Fee is 2%. Preference is given to owner run stores, and full and on-going training on new products is provided free to franchisees and their staff. Training is one month in our Head Office store in Johannesburg.

The Sandwich Baron franchise offers new opportunities available nationwide as well as existing stores for sale. Contact Sally J’Arlette-Joy on 083 287 4745, or visit

Sandwich Baron Franchise